Tips for Securing More Event Sponsorships

Tips for Securing More Event Sponsorships

When hosting a community walk-a-thon or large event fundraiser, your efforts can get a big boost by asking local businesses to sponsor the event.  One of our long standing clients uses our Event-a-Thon online donation platform to manage their walk.  Teams and individuals signup and create personal fundraising pages.  We noticed every year they seem to add more sponsors.  We wanted to know the secret -- what were they doing differently?  When we asked -- they gave us some great advice -- maybe one or two of these tips can help you raise more at your next fundraising event!  

  1. Mail out sponsor packets early.  They mail them in January for an October event. It often takes several follow up calls or emails to get businesses to commit.  Do not give up after the first or second time.  Most businesses need several reminders.  

  1. Sponsorships begin at $500 which has proven to be a œgood number for many companies and individuals.  They go up to $10,000 for the presenting level.  This level of sponsor is usually a financial institution.

  1. Team captains and members are encouraged to seek out corporate sponsors.  They may have personal connections which will motivate the business to sign up. Teams can add any sponsorships they recruit to their team total.  This is a great motivator for competitive teams!

  1. In addition to being included on t-shirts, banners, walk brochures, and the online walk site, sponsors are invited to an annual recognition dinner.  Walk participants are encouraged to support the sponsor businesses to help widen the circle of giving.

  1. As a local walk, it i€™s especially important to stress ALL funds raised stay in the state and help local communities. Sponsors want and appreciate this.  

Special thanks to Joanne and Sue of ALS of Michigan for sharing these sponsorship tips!

Check out the Walk ‘n Roll for ALS at:


If you don't see the answers below, contact us or visit our documentation site

Absolutely not - that's our job! Our engineers match the look and feel of your existing site - copying the wrapper and navigation. Donors will feel like they never left your site. The page is hosted on our secure server and you simply link to it from the Donate button on your homepage. We take care of providing the online receipt and sending the email thank you with your organization's email address.
No, you can use a better one that can save you money and provide excellent service and flexibility. And, the money will still be directed into your current bank account. Our preferred provider, Moneris, has been able to beat or match the fees of any client we've referred. Plus, Moneris offers ACH service so you can save money on recurring gifts.
Yes. We can setup a special page for your campaign where you can accept donor pledge and payment information. We automatically divide the pledge into equal payments based on donor selection (monthly, quarterly, pay all at once) and send an email thank you after each successful pledge payment.
We store your data in a password protected control panel. You can view and download into an Excel or CSV file format 24/7. We do not charge for multiple users.
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We have a lot of experience dealing with fraudsters and have several safe guards in place that virtually eliminate fraud.
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We have a lot of experience with online fundraising and are happy to share our knowledge with you. We've worked with some of the largest charities in America. Our flat transaction fee is pretty unique too. We're committed to not taking a percentage of the transaction so you get to keep more of what you earn. We could go on...but let's end with our keen ability to customize applications so your fundraising vision becomes a reality. All this and we're affordable too!

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