Walkathon Fundraising Tips

Walkathon Fundraising Tips

Walkathons are a great way to have supporters raise funds for you with peer-to-peer fundraising pages. We asked clients using our walkathon platform for some tips on how to engage team captains and individual walkers. 

1.  Use an email marketing tool like Constant Contact or Mail Chimp to stay in touch with participants.  Have a segmented list so you can contact just team captains or individual walkers.  

2.  Pick up the phone!  Call team captains from previous 2-3 years and ask them to create a team again.  A relationship with team captains is critical to success.  Get to know them and establish a personal connection.

3.  Set a fundraising goal for each individual walker and then multiply it by team members to get team goal.  It will depend on each organization's goals but our client encourages a $100 per walker goal.

4.  Ask team captains to encourage their team members to reach the fundraising goal.  Followup is key.  Don't be afraid to ask more than once.

5.  Encourage team captains and individuals to contact local businesses to be an event sponsor.  Sponsorships secured by teams count toward their overall goal.

6.  Have a prize for the top fundraising team and encourage some friendly competition.

CharityWeb's online fundraising platform includes access to our Event-a-Thon platform that can be used for walkathons and other large events.  Teams and individuals create peer-to-peer fundraising pages and email to friends and family to raise funds for your orgniazation.


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No, you can use a better one that can save you money and provide excellent service and flexibility. And, the money will still be directed into your current bank account. Our preferred provider, Moneris, has been able to beat or match the fees of any client we've referred. Plus, Moneris offers ACH service so you can save money on recurring gifts.
Yes. We can setup a special page for your campaign where you can accept donor pledge and payment information. We automatically divide the pledge into equal payments based on donor selection (monthly, quarterly, pay all at once) and send an email thank you after each successful pledge payment.
We store your data in a password protected control panel. You can view and download into an Excel or CSV file format 24/7. We do not charge for multiple users.
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We have a lot of experience dealing with fraudsters and have several safe guards in place that virtually eliminate fraud.
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We have a lot of experience with online fundraising and are happy to share our knowledge with you. We've worked with some of the largest charities in America. Our flat transaction fee is pretty unique too. We're committed to not taking a percentage of the transaction so you get to keep more of what you earn. We could go on...but let's end with our keen ability to customize applications so your fundraising vision becomes a reality. All this and we're affordable too!

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